Privacy Policy
Version Update Date: August 06, 2023
Version Effective Date: August 06, 2023
This policy will help you understand the following:
- I. How We Collect and Use Your Personal Information
- II. How We Use Cookies and Similar Technologies
- III. How We Share, Transfer, and Publicly Disclose Your Personal Information
- IV. How We Protect and Preserve Your Personal Information
- V. Your Rights
- VI. Third-party providers and their services
- VII. How We Handle Personal Information of Minors
- VIII. How This Policy Is Updated and Its Scope of Application
- IX. Contact Us
Before submitting personal or private information to HautHome, please thoroughly read, understand, and agree to this policy and any supplementary policies. We strive to explain the relevant terms in this policy in a concise and clear manner to help you better understand. Your use of our services, or continued use after we update this policy (we will promptly notify you of any updates), signifies your agreement to the content of this policy (including updated versions) and your consent for us to collect, use, store, share, transfer, and publicly disclose your relevant information in accordance with this policy.
I. How We Collect and Use Your Personal Information
Personal information refers to various types of information recorded electronically or by other means that can identify a natural person's identity either alone or in combination with other information. This includes, but is not limited to, basic information (such as personal name, date of birth, gender, address, personal phone number, email address, etc.), online identity information (including system account numbers, IP addresses, email addresses, etc.), personal property information (including transaction records, coupons, and other virtual property information), and personal internet activity records (including website browsing history, software usage records, click records, etc.).
Personal sensitive information refers to personal information that, if leaked, illegally provided, or misused, may endanger personal and property safety, and is highly likely to cause damage to personal reputation, physical and mental health, or discriminatory treatment. The personal sensitive information covered by this policy includes, but is not limited to, personal property information (including transaction records, coupons, and other virtual property information), online identity identification information (including account names, account nicknames, email addresses, etc.), and other information (including mobile phone numbers, web browsing history, location information, etc.).
Your personal information will be collected when you register and use our services. HautHome will only collect and use your personal information for the purposes described below in this policy:
(1) Situations where you need to authorize us to collect and use your personal information
Our services include core business functions and additional features. Our services encompass essential core business functions, which include the necessary capabilities for obtaining high-quality online shopping discount information, utilizing information publishing services, improving the information distribution, recommendations, and other services we provide, ensuring website security, as well as customer service, account appeals, and complaint reporting functions. To achieve these functions, we may collect and use the following information related to you. If you do not provide the relevant information, you may not be able to enjoy some of the services we offer.
1. Implement the necessary functions to obtain high-quality online shopping discount information and use information publishing services
(1) When using the services provided by HautHome, you can browse content on the HautHome platform and purchase goods through links to third-party platforms via HautHome platform content. However, you will not be able to use other services provided by HautHome, such as information publishing services, either in whole or in part. You may modify and supplement your nickname, email address, mobile phone number, personal profile, and other relevant information. The supplementary information you provide will help us offer personalized product recommendations and a better service experience. However, if you choose not to provide this supplementary information, it will not affect your use of the core business functions of the HautHome platform. When registering for a HautHome account, you are required to provide us with your nickname, profile picture (if applicable), mobile phone number, and other information. We will verify the validity of your identity by sending an SMS verification code. Mobile phone numbers are considered sensitive information, and the collection of such information is necessary to comply with relevant laws and regulations regarding real-name registration requirements for online platforms.
(2) You can accurately find the products or services you need through search. We may retain your search content to facilitate repeated input or to display products or services related to your search. Please note that your search keywords alone cannot identify your identity and do not constitute your personal information. We have the right to use them for legitimate purposes. Only when your search keywords are combined with other information and can identify your identity, during such combined use, we will treat your search keywords as your personal information and process and protect them together with your search history in accordance with this policy.
2. Essential functions for ensuring website security
To enhance the security of our system while you use our services and ensure the safety of website data, more accurately prevent phishing website fraud, and protect account security, we may assess the risk level of your account by understanding your browsing information, device information, and other means, and may record certain links we deem risky ("URLs"). We will also analyze the information collected about you to address HautHome system issues, monitor traffic statistics, investigate potential risks, and troubleshoot when you choose to send us information about anomalies.
3. Customer Service and Account Appeal, Reporting and Complaint Functions
When you contact our customer service for inquiries or submit account appeals, reports, or complaints to us, in order to facilitate communication with you or assist in resolving your issues, we may collect and record personal information such as your nickname, name, mobile phone number, email address, and other contact details. If you refuse to provide the above information, we may be unable to provide timely feedback on the results of your inquiries, appeals, reports, or complaints.
(2) You may choose whether to authorize us to collect and use your personal information
To provide you with better services and enhance your user experience, the following additional features may collect and use your personal information. You can choose whether to enable and use these additional features. If you do not provide this personal information, you can still use the core business functions of the HautHome platform, but you may not be able to use some of the additional features. These additional features include:
1. When you need to use services such as redeeming physical gifts or receiving activity rewards issued by us, you must provide us with information such as the recipient's name, address, postal code, and contact phone number.
2. When you use payment assistance services, for example, when certain services on the HautHome platform require you to pay a deposit or security deposit, you need to provide us with your name, bank card number, bank card type, and other information.
3. We may use your personal information to provide or promote our own or third-party products and services to you through our internal messaging system, email, or other means. If the relevant page has an "unsubscribe" or similar function and you do not wish to receive information about products or services from us through the above methods, you can follow the instructions on the page to set your preferences and request to stop receiving all or part of the promotional information we send.
(3) Exceptions to Obtaining Authorization and Consent
In accordance with relevant laws and regulations, the collection of your personal information in the following circumstances does not require your authorization or consent:
(1) Directly related to national security and defense security;
(2) Directly related to public safety, public health, and significant public interests;
(3) Directly related to criminal investigation, prosecution, trial, and execution of judgments;
(4) Necessary for safeguarding the life, property, and other significant legitimate rights and interests of you or other individuals, where obtaining your consent is difficult;
(5) The personal information collected has been voluntarily disclosed by you to the public;
(6) Collection of personal information from legally publicly disclosed sources, such as lawful news reports or government information disclosure channels;
(7) Necessary for the conclusion and performance of a contract as requested by you;
(8) Necessary for maintaining the secure and stable operation of the provided products or services, such as detecting and addressing malfunctions in products or services;
(9) Other circumstances stipulated by laws and regulations.
(4) Rules for the Use of Your Personal Information
1. We will use the collected personal information in accordance with the provisions of this policy and to achieve the functions of our services.
2. Please note that all personal information you provide while using our services will be continuously authorized for our use during your service usage, unless you delete it or refuse our collection through system settings. After you deactivate your account, we will cease providing services to you. Your personal information will be anonymized across the entire HautHome platform, rendering your account unsearchable and inaccessible, and will be deleted in accordance with relevant laws and regulations.
3. When we intend to use your personal information for purposes not specified in this policy, or use information collected for a specific purpose for other purposes, we will seek your prior consent through your active selection or other lawful means.
4. According to the provisions of laws and regulations, information that cannot identify specific individuals and cannot be restored after processing does not constitute personal information. We reserve the right to collect and use such information at our discretion, including but not limited to analyzing and commercially utilizing such information.
II. How We Use Cookies and Similar Technologies
When you use our services, we store small data files called Cookies on your computer or mobile device. Cookies typically contain identifiers, site names, and some numbers and characters. We use this information to determine whether registered users are logged in, improve service quality, and optimize user experience.
We will not use Cookies for any purposes other than those described in this policy. You can manage or delete Cookies according to your preferences. You can clear all Cookies saved on your computer, and most web browsers have the function to block Cookies. However, if you do so, you may need to manually change user settings each time you visit our website, and all previously recorded corresponding information will be deleted, which may also affect the security of the services you use.
III. How We Share, Transfer, and Publicly Disclose Your Personal Information
(1) Sharing
We will not share your personal information with any company, organization, or individual without your consent or authorization, but you hereby agree that we may share your personal information under the following circumstances:
1. Sharing with explicit consent: We will share your personal information with other parties after obtaining your explicit consent.
2. We may share your personal information externally in accordance with legal and regulatory requirements or mandatory requests from government authorities.
3. Sharing with Our Affiliated Companies: Within the scope of the purposes stated in this policy, your personal information may be shared with our affiliated companies. As a policy, we only share necessary information. If an affiliated company intends to change the purpose of processing personal information, your authorization and consent will be sought again.
4. Sharing with Authorized Partners: We may share certain of your personal information with authorized partners to provide better customer service and user experience. For example, when we send you gifts (if applicable), we must share your personal information with logistics service providers to arrange delivery or to coordinate services provided by partners. We will only share your personal information for lawful, legitimate, necessary, specific, and clear purposes, and will only share the personal information necessary to provide the services.
Currently, our authorized partners primarily include the following types (including entities both within and outside China):
(1) Authorized partners in advertising and analytics services. For example, as the HautHome platform may contain third-party promotional content, to monitor the effectiveness of such promotional content, if you browse or click on these third-party promotions, we may allow the third party to collect information such as your user ID, personal browsing history, frequently used device information, IP address, network type, and internet service provider. Additionally, we authorize third-party data statistics and analysis agencies to obtain information such as user ID, gender, age, place of origin, personal browsing history, frequently used device information, transaction records, and IP address, to provide us with website visit data statistics and analysis services. Our authorized partners may also match and analyze the information we provide to them with the data in their databases and return the analysis results to us.
(2) Suppliers, service providers, and other partners. We share information with suppliers, service providers, and other partners worldwide who support our business. This support includes, but is not limited to, providing technical infrastructure services or other technical support, analyzing how our services are used, measuring the effectiveness of advertisements and services, offering customer service, facilitating payments, or conducting academic research and surveys. For example, when you use your HautHome account to log in to a third-party website, we may provide that third-party website with information such as your unique external identifier ID, nickname, avatar, and the address of your personal profile page.
For companies, organizations, and individuals with whom we share personal information, we sign corresponding confidentiality agreements. If any company, organization, or individual that obtains your personal information uses it beyond the scope specified in this policy, they must obtain your separate authorization and consent.
(2) Transfer
We will not transfer your personal information to any company, organization, or individual, except in the following circumstances:
1. Transfer with explicit consent: We will transfer your personal information to other parties after obtaining your explicit consent;
2. In the event of mergers, acquisitions, or bankruptcy liquidation, if personal information transfer is involved, we will require the new company or organization holding your personal information to continue to be bound by this policy. Otherwise, we will request that the company or organization seek your authorization and consent again.
(3) Public Disclosure
We will only publicly disclose your personal information under the following circumstances:
1. After obtaining your explicit consent;
2. Disclosure Based on Law: We may publicly disclose your personal information in circumstances required by law, legal proceedings, litigation, or mandatory requests from government authorities.
IV. How We Protect and Preserve Your Personal Information
(1) The Technologies and Measures We Employ to Protect Your Personal Information
1. HautHome values the security of personal information. We adopt industry-standard practices to protect your personal information from unauthorized access, disclosure, use, modification, damage, or loss. We will take all reasonably feasible measures to safeguard your personal information. For example, our network services employ encryption technologies such as the Transport Layer Security protocol, providing browsing services through HTTPS and other methods to ensure the security of user information during transmission. We use encryption technology to securely store users' personal information, and we apply strong encryption algorithms with one-way hashing for the storage and transmission of sensitive personal information. Additionally, we encrypt the encryption algorithms themselves, regularly conduct virus scans and system vulnerability assessments on the environments where personal sensitive information is stored and transmitted.
2. We only allow employees and partners of HautHome and its affiliates who have a legitimate need to know this information to access personal data, and we have established strict access controls and monitoring mechanisms for this purpose. We also require individuals who may come into contact with your personal information to fulfill corresponding confidentiality obligations. Failure to comply with these obligations may result in legal liability or the termination/suspension of their partnership with us.
3. We will take all reasonably practicable measures to ensure that no personal information unrelated to the services provided by HautHome is collected.
4. We will do our utmost to protect your personal information, but please understand that due to technological limitations and the existence of various malicious means, it is impossible to guarantee 100% security of information in the internet industry. You should be aware that the systems and communication networks you use to access our services may encounter issues due to factors beyond our control.
5. In the event of a personal information security incident, we will promptly inform you in accordance with legal and regulatory requirements, including: the basic details of the security incident and its potential impact, the measures we have taken or will take to address it, recommendations for you to prevent and mitigate risks on your own, and remedies available to you. We will notify you of the relevant details of the incident via email, letter, phone, push notifications, or other means. If it is difficult to inform each individual data subject, we will issue a public announcement in a reasonable and effective manner. Additionally, we will proactively report the handling of the personal information security incident to regulatory authorities as required.
(2) How We Store Your Personal Information
1、In principle, personal information collected and generated within the territory of the People's Republic of China will be stored within the territory of the People's Republic of China.
2. Since we provide services through resources distributed worldwide, this means that, with your authorization and consent, your personal information may be transferred to jurisdictions outside the country or region where you use the services, or may be accessed from these jurisdictions.
Such jurisdictions may have different data protection laws or even no relevant laws in place. In such cases, we require relevant partners to comply with our requirements by signing confidentiality agreements or implement security measures such as data de-identification before cross-border data transfers.
You understand and agree that in the following circumstances, some of your personal information may be transferred overseas
We will authorize certain third-party data statistics and analysis agencies with servers located overseas (such as Google Analytics, etc.) to obtain some of the user's personal information (including but not limited to user ID, personal internet browsing history, personal commonly used device information, IP address, and other behavioral data), in order to provide us with website visit data statistics and analysis services.
3. We will only retain your personal information for the period necessary to achieve the purposes outlined in this policy. However, to comply with applicable laws and regulations, court judgments or rulings, requirements of other competent authorities, or to safeguard public interests, we may appropriately extend the retention period of personal information.
V. Your Rights
We highly value your concern for personal information and strive to protect your rights to access, correct, delete, and deactivate your account, ensuring you have full capability to safeguard your privacy and security. Your rights include:
1. You can access, correct, and delete your personal information through the "Personal Center" page in accordance with our relevant policies and the prompts on the HautHome platform. Specific permissions and methods are subject to the operational requirements and information displayed on the relevant pages of the HautHome platform. At the same time, we will make every effort to adopt appropriate technical measures to ensure the accuracy of the personal information collected about you and to update it in a timely manner.
2. We respect your personal choice. You can adjust your privacy settings according to our relevant policies and the prompts on the HautHome platform, including whether to allow others to view your updates or see the activities of those you follow. The specific setup paths are subject to the operational requirements and information displayed on the relevant pages of the HautHome platform.
3. Account Deactivation. You may deactivate your registered HautHome account. The specific deactivation process shall be based on the operational requirements and information displayed on the relevant pages of the HautHome platform.
4. Responding to your request
If you are unable to access, correct, or delete your personal information through the methods mentioned above, or if you need to access, correct, or delete other personal information generated while using our services, or if you believe we have violated any laws, regulations, or agreements regarding the collection and use of personal information, you can contact us through the "Contact Us" section on the HautHome platform. To ensure security, we may require you to submit a written request or provide other means to verify your identity. We will respond to your request within 30 days after receiving your feedback and verifying your identity. For reasonable requests, we generally do not charge a fee. However, for repeated or excessive requests, we may charge a reasonable cost depending on the circumstances. Requests that are unfounded, require excessive technical measures (such as developing new systems or fundamentally changing existing practices), pose risks to the legitimate rights and interests of others, or are highly impractical (such as involving information stored on backup tapes) may be rejected.
In the following circumstances, we will be unable to respond to your request as required by laws and regulations:
(1) Directly related to national security or defense security;
(2) Directly related to public safety, public health, or significant public interests;
(3) Directly related to criminal investigation, prosecution, trial, and execution of judgments;
(4) There is sufficient evidence to indicate subjective malice or abuse of rights on your part;
(5) Responding to your request would seriously harm the legitimate rights and interests of you or other individuals or organizations;
(6) Involving trade secrets.
VI. Third-party providers and their services
To ensure a smooth browsing experience, you may receive content or web links provided by third parties (hereinafter referred to as "third parties") from HautHome and its external partners. HautHome has no control over such third parties. You may choose whether to access the links, content, products, and services provided by third parties.
We cannot control the privacy and personal information protection policies of third parties, and such third parties are not bound by this policy. Before submitting personal information to third parties, please ensure that you have read and agreed to their privacy protection policies.
VII. How We Handle Personal Information of Minors
We encourage parents or guardians to guide minors under the age of eighteen in using our services. We advise minors to encourage their parents or guardians to read this policy and to seek their consent and guidance before submitting personal information. However, if you confirm that you fully understand the entire content of this policy and that your actions related to using HautHome services are appropriate for your age and intellectual capacity, you may independently carry out such actions (including submitting your personal information to us).
VIII. How This Policy Is Updated and Its Scope of Application
This policy is an important component of the "HautHome User Agreement." We reserve the right to update or modify this policy from time to time, and we will post any changes made to this policy on the HautHome platform page. For significant changes, we will also provide more prominent notifications (including, for certain services, sending email notifications detailing the specific changes to the privacy policy). We will notify you of changes through various channels, including but not limited to website announcements, private message notifications, and email notifications.
Major changes referred to in this policy include, but are not limited to:
1. Significant changes occur in our service model, such as the purpose of processing personal information, the types of personal information processed, and the methods of using personal information;
2. Major changes take place in our ownership structure or organizational framework, such as changes in ownership due to business adjustments, bankruptcy, mergers, or acquisitions;
3. The primary recipients of personal information sharing, transfer, or public disclosure change;
4. Significant changes occur in your rights regarding personal information processing and the methods for exercising these rights;
5. Changes occur in the department responsible for personal information security, contact methods, or complaint channels;
6. When a personal information security impact assessment report indicates a high level of risk.
If you do not agree to the revised privacy policy, you have the right and should immediately cease using HautHome's services. If you continue to use HautHome's services, it will be deemed that you accept the modifications we have made to the relevant terms of this policy.
This policy applies to all services of HautHome. However, certain services have their own specific privacy policies, which provide more detailed information on how we handle your data within those services. In the event of any inconsistency between this policy and the specific privacy policy of a service, the specific privacy policy shall prevail.
IX. Contact Us
If you have any questions regarding this policy, you can click on "Contact Us" on the HautHome platform to inquire, and we will promptly address your concerns.
